Search engines are not aware of the size of your organization, neither do they know how many employees you have or what your annual sales are. Thus the search arena is a place any organization can compete in. Similar to building a business, you need to find a niche where you can build a presence around and expand from there. While it takes time and effort to see results, it shouldn’t cost a fortune.
We’ve created a quick introduction guide called: What is Search Engine Optimization?
Some things you will need to know
Before we begin to optimize your website, we need to have objectives. Yes, higher rankings is obvious, but we first must identify the keywords that present us with the best opportunity. Selecting the keywords that can allow us to reach high rankings and generate sales is our most important step.
Start with a plan
Planning your website optimization without a plan is equivalent to driving a car without gas. Sure you’ll get somewhere but it wil probably not be where you wanted to go.
A successful website optimization strategy includes research before deciding on goals. It involves finding out what your competition is doing, how well & how quick they’re doing it and at what success rate. More importantly, we need to have a grasp on who your potential customer is and how they search for you:
- What terms are they utilizing when looking for your products & services?
- How many times is this product/service being searched for a month?
- How much traffic, and how many sales can we generate from a particular search?
Alcantara Media’s SEO campaigns begin with a Strategy Analysis that allows us to view your business, it’s industry and your competitors before we begin any work. Call us to request a Strategy Analysis.
Here are some of the tasks that are included in our Search Engine Optimization Strategies:
- Keyword Research
- Keyword Analysis
- Relativity Research
- Local Search Analysis
- Competitor Analysis
- HTML Code Cleanup
- Headings Optimization
- XML-Sitemap Integration
- ALT Images Keyword Implementation
- Content Rewriting
- Content Restructuring
- Content Optimization
- Webmaster Tools Integration
- Traffic Analytics
- Monthly Reports
- Monthly Action Plan