Search Engine Marketing consists of getting found online. Your customers are already looking for your products and services, you just need to show them the way. We specialize in creating a search marketing strategy that fits your business. This consists of figuring out which layer of search marketing we want to tackle if not all, there are three:
Consist of ranking nationally and globally for generic phrases.
ie: “smartphone accessories”.
More targeted search with terms including a local city, county or state.
ie: “swimming lessons miami”
Pay for ranking for any terms, usually on a pay-per-click model. Results are usually shown in the top or right side of searches, as well as through affiliate ad networks.
While the strategies for these three layers differ, our search marketing packages all include the following:
- Keyword Research
- Content Authoring
- Website Analysis
- Competitor Analysis
- On-Page Optimization
- Content Optimization
- Tracking and Reporting